"While the unit economics need further scrutiny – we will certainly want to do a deeper dive into the average order value and conversion rates – the core value proposition of Chromatic Canvas in reducing costly returns is undeniable. The retail sector is screaming for solutions like this to improve customer satisfaction and bottom lines. We see a large potential for global scalability here, especially across Europe’s fragmented furniture market."

— Partner at Hinterland Investments

* This is a work of fiction. Any resemblance to actual persons, living or dead, or actual VCs is purely coincidental.