Who is the target customer?

Adults aged 45-75 interested in pre-planning their funeral arrangements; individuals with specific cultural or personal requests for their funeral; family members seeking to honor the deceased's wishes.

Capitalizes on the growing trend of pre-need funeral planning and personalization; addresses a tangible need with a comprehensive and user-friendly platform; leverages data matching to create efficient connections between individuals and funeral providers; offers a clear value proposition for both users and funeral homes.

What is the biggest risk?

Hesitancy of traditional funeral homes to embrace a tech-driven platform; potential for data privacy concerns related to sensitive personal information; difficulty in accurately matching Legacy Profiles with funeral home capabilities; consumer aversion to contemplating mortality.

MortisMatch

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MortisMatch

Pre-need funeral arrangements are often impersonal, inconvenient, and lack the nuanced personalization needed to truly reflect an individual's unique life and legacy, leading to dissatisfaction and family disputes during an already difficult time.

6Wackiness

6 monthsSubscription fees for funeral homes to access the platform and connect with potential clients; transaction fees on finalized funeral arrangements made through the platform; premium Legacy Profile features for users, such as advanced media embedding and genealogical integration.

The Solution

MortisMatch is a platform where users create detailed 'Legacy Profiles' specifying every aspect of their ideal funeral, from casket material to eulogy tone to post-funeral potato salad preferences. This data is then matched with funeral homes offering compatible services, creating a transparent and personalized planning experience.

Confidential Investment MemoAmerican Visionary

"While the death industry might seem... well, *dead*, MortisMatch has tapped into a real pain point. The potential to disrupt such a large and traditionally slow-moving market with a data-driven, personalized approach is tremendous. Imagine the network effects when millions of legacy profiles are available! We see MortisMatch as the future of personalized farewells, scaling globally. Redwood Sequoia Capital is in."

— Partner at Redwood Sequoia Capital

* This is a work of fiction. Any resemblance to actual persons, living or dead, or actual VCs is purely coincidental.

The Solution

Target Customer

Why This Could Work

Biggest Risk

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