Who is the target customer?

Two-sided marketplace: 1) Pet owners across the US looking to earn income and showcase their talented pets. 2) Media production companies, advertising agencies, independent filmmakers, and social media creators searching for trained or naturally gifted animal actors.

Taps into a large, passionate market of pet owners eager to monetize their pets' talents. Addresses a clear pain point for production companies seeking diverse animal actors efficiently. Streamlines the audition process, saving time and resources for both parties.

What is the biggest risk?

Difficulty attracting a critical mass of both pet owners and production companies simultaneously (chicken-and-egg problem). Potential for negative press if animal welfare concerns are raised during auditions or productions.

Petflix: Where pets audition for roles and creators find paw-some talent.

Back to Generator

Finding unique and suitable animal actors for commercials, films, and other media projects is often a time-consuming and inefficient process, relying heavily on agencies and word-of-mouth, with limited access to diverse animal talent.

6Wackiness

6 monthsTransactional: Petflix charges a commission on each successfully booked audition/job. Potential for premium listings for pet profiles to increase visibility.

The Solution

Petflix is a marketplace connecting pet owners with media production companies searching for animal actors. Pet owners create profiles for their pets, highlighting their unique skills, tricks, and breed characteristics through photos and videos. Production companies can then search, filter, and contact pet owners directly to audition their animals for specific roles.

Confidential Investment MemoEuropean Rationalist

"While the initial traction is promising, our diligence revealed concerningly high customer acquisition costs stemming from a saturated pet owner advertising market. We need to see a clear path to sustainable CAC before leading a Series A. Focus on LTV to CAC, people! Show me those unit economics."

— Partner at Alpine Ventures

* This is a work of fiction. Any resemblance to actual persons, living or dead, or actual VCs is purely coincidental.

The Solution

Target Customer

Why This Could Work

Biggest Risk

Similar Companies

Petflix: Where pets audition for roles and creators find paw-some talent.